SumitA new study by the Office of National Statistics in September 2018 found that Americans who call in fewer than four times a week are more likely to be in poor health, but also less likely to participate in the workforce. A call ratio of one to two means an average person is calling in six times a week.
The study is based not just on calls, but also on the time you spend online. In its conclusion, the ONS reported, “The U.S. population is becoming increasingly engaged in digital activities, such as social media, video streaming and phone calls. These activities, combined with the increasing number of adults who are able to access the Internet at their homes, are increasing the odds that people will be online at least some of the time.
The reason for this change in pace is a lot simpler than you might think.
The way that people use the Internet is changing. In the past, most people had to go to their local call center to make or receive a call with their personal phone number. This meant that each time one of these people dialed their phone, the call would be routed to the local call center and made. This meant that the number would be used for as long as the person was at home. This changed when people began using more integrated mobile and home telecommunications systems.
Call-ratio spread is one of the most important tools Google uses to rank pages. When people dial your phone number, Google knows that the call will be routed to your local call center and they will route it to you. This means that your page will rank higher in search and get more calls and thus more links for your page.
Google has done a lot to improve this tool over the years, but I think the biggest improvement Google has made is the addition of call-ratio spread to their ranking algorithm. It is a very important ranking factor and is used by many other search engines as well.
Now, if you’re the CEO of a company that makes a lot of money selling phone-based services, you’re probably already familiar with call-ratio spread. It’s a metric that is calculated to measure the spread of calls to your website. For example, if a page gets 100 calls from your call center, but only 10 of the calls are from people who have purchased a service from your company, then that means your site’s website gets 50% of the calls.
The one who makes those calls is the one who is the most likely to get any of the 100 calls from your website. If a company does this, then that is a great call ratio. We’ve already covered that in chapter 3.
If the number of people on a site that you’re providing are so big that you can’t keep up with them for long, then you can’t take them out until they’re in your company’s office, and as we’ve also discussed how to do with numbers, that means you can’t take away all of your call-counts until you get out of the office and into the field. That’s a horrible loss for your business.
The easiest way to cut down a call ratio is to get more people on your site. A website is a great tool in this case to get more people on your site who can provide more calls. I know for many people, this is the single best way to cut your call ratio down to 0.
